Cannes Lions: Tinder, Sinyi Realty get amusement great Prix
Dove Men+Care and Coca-Cola among silver Lions champions.
72andSunny obtained the large Prix in amusement at the Cannes Lions event for perform Swipe evening for Tinder.
Swipe Night, created in partnership with creation company m ss ng p eces, is an entertaining experiences which allows consumers to “choose unique adventure” in the Tinder application. The story employs per night out with friends, which transforms dreadful after it will become apparent the whole world will ending. Visitors swipe on conclusion for the video game, and Tinder fits
Dentsu mcgarrybowen Taiwan furthermore nabbed the Large Prix for the brand film for Sinyi Realty, “Crazy We Rely On.” The task is made in response to Taiwan’s separation and divorce speed, which includes exceeded the relationship rate, standing first-in Asia and 2nd globally.